About US

Founded by Esther, a Manchester, UK–based entrepreneur..., Dasa Luxe was born from a blend of personal purpose, cultural heritage, and a desire to redefine natural hair care. Inspired by the name Hadassah—the original Hebrew name of Queen Esther, a symbol of beauty, strength, and quiet courage—Dasa carries forward that same spirit: rooted in purpose, driven by empowerment, and steeped in grace.

What started as a vision to provide clean, effective, and luxurious hair care solutions quickly grew into something much bigger: a commitment to helping others embrace their natural beauty with confidence and care. The word Luxe reflects our promise, delivering high-quality, nourishing products that support natural hair growth without compromise.

At Dasa Luxe, we believe beauty is personal, powerful, and most of all, natural. Whether you're starting your healthy hair journey or refining your self-care routine, we're here with knowledge, passion, and products that work gently, effectively, and beautifully.

From a single idea to a growing community, Dasa Luxe continues to thrive as a brand built on purpose, luxury, and the belief that self-care should feel as empowering as it is indulgent.

Let’s grow together—naturally, confidently, and luxuriously.